Short take on Keys to Good Copy Writing
1. Know Your Product
You must be familiar with your product. Buy it, try it, test it. You should not endorse a product you do not believe in.
When you are enthusiastic about the product your copy will be much easier. You will be speaking from facts and truth.
2. Know Your Customer
Who is the person that will be buying your product. Some simple categories are sex, age, geographical region, income, occupation. Once you have this narrowed down you need to create copy that this customer will relate to. Do not write copy you will relate to. Write to connect with your customer.
3. Test Drive your copy
Find a couple of people who more or less fit your customer data profile and have them navigate through your site/copy. Ask them specific questions about your site/copy as well as their experience of your site/copy. Confusing web sites/copy is the NUMBER ONE reason people leave or will not buy your product.
3. Stress Benefits
Your customer wants your product because it will solve a problem for them and provide a benefit to them. Your customers are interested in hearing about this. Your customers do not want to hear about you. They want to hear about your product and what it can do for them. What can your product do for your customer? How long will the results take?
Can it make your customer rich?
Can it save your customer time?
Can it entertain your customer?
Can it make your customer feel better?
That's what people want to hear and know.
People do not read very word on your page. They will scan. They will look for something that seems interesting and important to them.
You have about10 seconds to grab your visitor's attention. If you don't, they will move on.
That means you need to have a headline that is direct, clear and something your customer wants to read. Another thing to consider is that E Consumers are doing pother things while they are looking at your copy. They are also button oriented and they will click away the minute they loose interest. So you must give your customers a reason to stay.
4. Provide Trust
E customers are skeptical of the Internet. If you are not a name brand you will have to convince your customers that you are reliable, trustworthy and will give them good value for their money. Therefore your copy will have to convey this. One way to reassure your customers is to offer a free trial, a money-back guarantee. You can provide testimonials. You should include your e-mail address, physical address and phone number at the bottom of every page. You can also use a (small) photograph of yourself etc.
Use short, clear sentences. Use small paragraphs. Avoid technical info in the main part of your sales page. You can provide this at the end of your copy if necessary.
Be sure the font is large and readable. Be straightforward.
Try to be interesting. Use dramatic, descriptive words. Once you are done read your copy out loud. Try to punch it up by shortening sentences and adding adjectives.
8. Create Urgency
The one thing you do not want is for your customer to read your copy and think the product is great but they will come back and get it later. They probably will not. Add a bonus. Give your customers something special to purchase now.
9. Get A Response
Make sure you ask your customers to book mark your page. Offer something that your customers can get now for free if they choose not to buy your product. That way you can keep in contact with them.
10. Spelling, Grammar and Formatting
Check your spelling. Check your grammar. Do not stress grammar over speaking in a natural tone.
11. Be Bold but avoid Exaggeration
Do not fill your copy with statements that are not believable.
If you want to get the whole scoop on good copy then visit here. Don't wait because you only get one shot to impress and communicate with your customers.
Marcia, Your Confidence Coach
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